Our Maternity Advice Line has just won the Innovation in Practice award from the British Journal of Midwifery – only one week after collecting the Innovation award at the National Maternity and Midwifery Festival. And the service has also been applauded by Matt Hancock MP, Secretary of State for Health & Social Care.

“I want our NHS to be the best place in the world to have a baby, and that means personalised support throughout, from the moment somebody finds out they are expecting to the exhilarating and exhausting first weeks of parenthood.”

Channel 5 News filmed a short feature on the Advice Line which was broadcast on 27th February – you can watch it here.

Callers receive personalised midwifery care on the phone, and are signposted appropriately, while midwives also give support to operators who receive pregnancy-related 999 calls.

Vicky Williams, who leads the project for Surrey Heartlands said: “The Advice Line is the first time maternity services have joined up with an ambulance service covering the whole antenatal and postnatal pregnancy time. It is excellent that this innovation has been recognised. The success of the Advice Line is testament to the contributions of everyone involved.”

Surrey Heartlands also plans to give women greater choice include creating a single community midwifery team and a shared home birthing team and introducing shared electronic health record system.  The three hospital trusts involved are Ashford and St Peter’s Hospitals NHS Foundation Trust, Epsom and St Helier University Hospitals NHS Trust and Royal Surrey County Hospital NHS Foundation Trust.