Surrey Heartlands Health and Care Partnership’s new midwifery-led Pregnancy Advice Line was today revealed as being shortlisted for a prestigious HSJ award. The Advice Line, which provides advice and support to pregnant women within Surrey Heartlands, has taken more than 9,000 calls since its launch on 9 April 2018.
The Pregnancy Advice Line is shortlisted in the category for Community or Primary Care Services Redesign – London and the South. Following a judging panel in early October, the winner will be announced at the awards ceremony on Wednesday 21 November 2018.
The Advice Line (0300 123 5473) enables pregnant women to access advice and support 24 hours day, 7 days a week from a midwife. The line is available for women during pregnancy, labour and following the birth of their baby for women under the care of Royal Surrey County Hospital, Ashford and St Peter’s Hospitals and Epsom and St Helier Hospitals. The Midwives are based in a bespoke call-centre hub at South East Coast Ambulance Service (SECAmb) Emergency Operations Centre in Crawley working in partnership with the SECAmb team. Enhancing collaborative work the Pregnancy Advice Line also offers direct access for health professionals and midwifery advice for 999 operators taking pregnancy related calls.
‘Everyone involved in establishing and running the Pregnancy Advice Line is delighted to be shortlisted for a 2018 HSJ award. It is a real team effort and this recognition is testement to the contributions of everyone involved from the vision to setting it up, the parents who helped us design it, our partners at SECAmb and the midwives who provide high quality and advice 24 hours a day 7 days a week,’ said Vicky Williams, Head of Commissioning Acute Paediatrics and Maternity for Surrey Heartlands Health and Care Partnership. ‘The most important part of the Pregnancy Advice Line is to provide the highest level of care and services for pregnant women and their families but to have external recognition of being shortlisted for a HSJ award is icing on the cake.’
The Pregnancy Advice Line aligns to the national NHS Better Births plan and is embedded in the Surrey Heartlands Local Maternity System (LMS) Plan to transform maternity services for pregnant women and families with new born babies, offering personalised care. Surrey Heartlands is one of the first areas in the country to introduce this initiative, which covers all aspects of the maternity pathway giving pregnant women, and the families of new born babies, an improved package of care offering more choice and easier access to midwives and other health professionals.
Surrey Heartlands is one of seven early adopter sites for the Maternity Transformation Programme across England.